Micky Arison Quotes on Time (1 Quote)

We have been exploring a strategy for entering the Asian marketplace for some time and have indicated that our entrance into this hugely populated market would be through one of our existing brands. These cruises represent a first step in this initiative and will serve as a platform for future expansion into other areas of Asia. Although all of our brands are virtually unknown in China, we chose Costa because it is already very international in nature, serving guests of many different nationalities, languages and cultures.