Matt Thornhill Quotes on Product (2 Quotes)

Most large financial service companies have rushed new marketing materials to help boomers start thinking about retirement planningand all are based on the financial services company focusing on you and your life, versus them and the products they want to sell. Where it falls short is when you call the financial services firm and interact with a planner or adviser who only wants to sell you products. The training hasn't filtered down from the marketing professionals to the front-line client-contact people.

If you have a product or service or company that can help boomers fulfill that quest for vitality in any aspect, you'll be successful over the next 30 to 40 years.