Mark Roesler Quotes (4 Quotes)

As we go over time, personalities like Humphrey Bogart, Marilyn Monroe, James Dean, these personalities have become brands.

His image is frozen in time. When you think of Dean, it's a very consistent look, a consistent brand that everyone thinks of. He's forever cool.

The dead offer a constancy that, say, Kobe Bryant does not. There are few unknown factors going forward, ... There's very little risk of surprises.

They bring instant recognition to a campaign. Whether it's a print or a television one, when you show a picture of Marilyn Monroe, she's instantly recognizable.