Will the animated avatars come out on the market Yes. Will people buy them Yes. They're fun and entertaining. But there's a limit to what consumers will spend -- they're already buying games, ring tones, videos, and music. The average cell-phone bill is already around 50. And consumers have shown a willingness to spend an extra 5 to 10 a month for data services. But they're not going to spend an unlimited amount for more and more services.