Joseph Keyes Quotes on Business & Commerce (2 Quotes)

I was hunting (for a hotel chain) which continually changes and upgrades its standards as the industry changes. We won't use the Days Inn name until we're finished (with the renovations). But we're about two-thirds of the way through.

It really means with a name like Days Inn we will have a much better chance of bringing in business from the outside. It will also help with reservations, training and marketing. Marketing is the No. 1 issue to get the name out. Days Inn has a reputation.