John Fleming Quotes on Quality (2 Quotes)

This campaign is very much in line with Wal-Mart's strategy of becoming constantly more relevant to the broad range of customers who shop our stores. Although our customers have a wide variety of needs and lifestyles, they all appreciate value, and value is a combination of quality, price, convenience, and trust. Our objective with this campaign is to show how our customers can find value across all our merchandise categories, value that improves the quality of their lives.

The Will to Survive documentary presents us with an opportunity to tell a fascinating story. We are delighted to present it as part of our Voices of Color program and give 'voice' to a broader and more positive depiction of African-American images, via wide range, quality programming for the whole family.