Jim Nail Quotes (3 Quotes)

And what we saw in 2001 was marketers cut back dramatically in online advertising. There were a number of responses to that, and one of them was pop-ups.

If enough consumers download these programs, then the marketers who are trying to use pop-ups to advertise will see that they are not able to serve any of them because they're being blocked, and then they'll try to find the next idea and tactic.

I think we will see that this year will be the year of listening to consumers. Last year when I was at that first WOMMA conference, everyone was talking about 'How do I inject myself into these consumer conversations How do I push my messages though word of mouth marketing out to the consumer' More and more marketers are coming around to the idea that the first thing you have to do is understand the conversation.