Jim Abrahamson Quotes (7 Quotes)

We're an ROI, margin-driven company. We like to listen to franchisee input because they're in the business every day.

We're not afraid to use our infrastructure and resources at all levels.

We asked ourselves If Crate Barrel built a hotel, what would it look like.

We took this whole vertical integration plan very seriously. There are some fundamental changes happening in our business, including a short-term shift in attitudes, a mid-term shift in technology and the long-term trend is a significant shift in who is buying the room. We know we now have to provide options to fill those shifts.

The target has always been the mid-week road warrior that was the baby boomer mentality. Now, the market is more fragmented and people are mixing business with leisure.

We want to be able to service our customers' needs. Our vertical integration strategy allows us to do that for conventions and meetings at full-service properties, transient business at select-service properties and to fill extended-stay needs.

The major growth is coming from Gen X.