Jay Overton Quotes on Marketing (1 Quote)

A March event from a PR and marketing standpoint would have a shelf life that would lend itself to your summer market, which is not nearly as lucrative for us as an October date. Now do you get a little more publicity Do you get a little more exposure Do your ratings nationally go up I think maybe they all offset each other, but at the same time it is not an equal transition from October to March if you look at it strictly from PR and marketing.