I still think a worldwide marketing services group could work. It brings something very different than integrated agencies that started with advertising.
I still think a worldwide marketing services group could work. It brings something very different than integrated agencies that started with advertising.
The idea that the brand essence can come from anywhere brought a lot of energy to us. It made advertising a practice, not the be-all and end-all, and it gave credibility to our strategic planning people as more than tacticians.
It has opened our minds to see work internationally, and helped give us a sense of our own intellectual, creative worth. It helped us grow up.
© 2020 Inspirational Stories
© 2020 Inspirational Stories