Jason Gould Quotes on Corporation (1 Quote)

AdManager's extensive targeting capabilities were also a factor in CCTVI's move to Accipiter. The company is currently using AdManager to target ads based on niche market content. With over half a million pages of content, the CCTVI network has an extensive network including healthcare, home, legal, and automotive topics, among many others. While the corporate entity defines the initial tagging structure, stations within the network control ad delivery at the local market level. This solution has provided us with a new way to sell ads, ... By allowing our TV station networks to traffic their own ads, we have seen direct operational cost savings.