Jakob Nielsen Quotes (15 Quotes)

People are extremely good at screening out things and focusing in on a small number of salient page elements.

Overall, the balance between remote regions and the center will change in favor of a more distributed lifestyle.

TrustE icons, ... are useless. No one understands what they mean.

Users spend most of their time on other websites.

Before, once it has been aired, it's gone, and it doesn't really contribute to our knowledge space.

The Internet is about usability, ... The computer industry has been able to ship difficult-to-use products because you buy first, and then you try to use it. With the Web, usability comes first, then you click to buy or become a return visitor.

First, most rely too much on unnecessarily complex charts. With professional investors using their own high-end charting software, there's no reason for companies to have overly fancy tools on their own investor-relations sections, ... Complicated charts scare novice investors.

It's an extra burden on the user, too. People are on the Web not to enjoy your Web design, but to get something done.

People pay horribly little attention to their intranets, ... People used to think intranets were where all the action is. Right now, it's abandoned territory.

It's about time we start using more multimedia to convey information, ... Good multimedia design is similar to film design. The goal is not to be flashy.

Investors want to understand what a company does, ... Tech companies seem incapable of explaining their products in layman's terms, preferring to keep it a deep secret what they do.

People give up if the item is not found where it's expected to be,

I'm not saying multimedia is useless, but only give it to people when they ask for it. If you dump it on them to begin with, it slows down the navigation and distracts users from their mission.

You don't just want to just shoot them off into e-mail land.

They problem is, can people trust them to be independent reviews, or do they feel like it's more and more sales information