Gitte Lindgaard Quotes (4 Quotes)

It really is just a physiological response. So Web designers have to make sure they're not offending users visually. If the first impression is negative, you'll probably drive people off.

People make up their mind very, very quickly about how much they like what they see.

If design were reducible to a set of principles, wouldn't we find an awful lot of similar houses, gardens, cars, rooms You'd have no variety.

We know from the judgment and decision-making literature that once we have formed an opinion, that opinion is likely to stick and we're going to look selectively for evidence supporting our hypothesis.