Gary Loveman Quotes on Property (2 Quotes)

Effective marketing stimulated increased customer loyalty at the Harrah's and Horseshoe brands, resulting in both trip growth and higher spending per trip across our portfolio of legacy properties.

We began systems integration in the fourth quarter and expect to complete integration of Harrah's customer-relationship capabilities -- our Total Rewards player-loyalty program and revenue- and yield-management systems -- into the Caesars properties in April 2006. Based upon our experience with other acquired properties, we anticipate these capabilities will enable the Caesars facilities to benefit from increased market share and visitation.