Erik Lomis Quotes (4 Quotes)

It was definitely an adult audience and it was all ethnicities. It was 56 percent non-African-American. The exit polls are 80 percent in the top two boxes with a 69 percent 'definite recommend.' I think the picture's going to have pretty good legs.

MGM's exit polls are very promising. Kids love the movie, ... Our audience is predominantly young -- 12 and younger -- so most of the eyeballs got in at children's price. But we expect that age group to grow over the coming weeks as word of mouth spreads. The film is budgeted considerably under 30 million, so it's going to be very profitable. Frankie Muniz's last film ('Big Fat Liar') opened to 11 million and did 47 million (so) this could do 60 million.

We're going to make money with this picture. It was designed so that if it (grossed) 20 million or more we would do well. From what we know right now, it's going to go significantly north of that.

We're very pleased with that number, particularly in light of how well 'Bringing Down the House' is doing. We're off to a really good start. It's the beginning of spring break and the school holidays roll across the country over the next four weeks, roughly at 20 percent different areas a week.