David Ozgo Quotes (3 Quotes)

The big difference between beer and spirits is that spirits like vodka and Scotch offer consumers a wide range of flavors and mixable options and you can buy them in a range of price points.

A middle-class man making 40,000 might not be able to buy a new BMW. But he can buy the occasional bottle of vodka for 35 a bottle. People are drinking less than they once did, but they are drinking better.

Spirits are perceived as affordable luxury. People are more careful with their spending today. Maybe they can't buy a 40,000 BMW but they're willing to buy a good 60 to 70 bottle of Scotch. You don't get that kind of trading-up feeling with beer.