The web-only version is popular, but our 'Road to the Super Bowl' section is also getting a great deal of interest. People want to see why so many of our ads were rejected in the first place. The bottom line is not to please the critics or win an Academy Award. The important thing is to reach the customer.
Bob Parsons Quotes on Criticism (2 Quotes)
After 13 revisions, our commercial was finally approved. It aired in a key position Sunday, as the first half of the game was winding down, and it aired by itself, with no other advertisers rubbing up against it. The critics didn't rank it very highly, but the people, the ones who matter, did. People came to see our commercial on the Internet by the thousands and they just keep coming.
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