Barbara Brenner Quotes on Product (1 Quote)

When companies put pink ribbons on their products, they're no longer just selling a sweater or a watch - they're selling the expectation that buying their product is going to make a difference in the fight against breast cancer, ... Pink Ribbon marketing efforts make a significant difference in corporate bottom lines. But the 'portion of the proceeds' that goes to breast cancer is all too often miniscule in comparison.