We recognize that it's a big clunky thing to put in your store. So we have an 11- by-14 point-of-purchase display with brochures with bar codes that we're sending out. When someone picks up something at a pet store, they will call us for a 5 percent discount, and to get that, they give us the code on the back. Then we send 50 to the pet store for every new client. All they have to do is set the brochures out.