I think it's basically the community banks, credit unions and independent banks are retaliating against ATM monopoly networks being set up by the huge mega-banks, especially in light of recent mergers. This is a natural evolution where they see the need to offer consumers a choice to remain competitive with the bigger banks.
Quotes about retaliating (2 Quotes)
These games will show where we'll be in April. In the first one against Seton Hall, they tried to out-tough us and we learned a lot about ourselves by not retaliating. We're very confident. We're just playing off each other.