What J.C. Penney needs to do is to make the stores they do have palatable, pleasant to shop, and all of this needs to be done with an eye toward recapturing the market they've lost,
Quotes about recapturing (4 Quotes)
There was a fairly significant premium in the market because of the war concerns. You lost some of that premium on the news last night and over time we've been recapturing some of that.
We recognize that we have to become better at recapturing our market share. Liquor companies are doing a good job at targeting beer drinkers and beer-drinking occasions. So we know who the enemy is and we have to do something about it.
Now we are ready for the next phase. We have our sights squarely focused on restoring Nortel's credibility, executing a winning plan for profitable growth and recapturing Nortel's position as a great company.