While price-cutting has sustained the sales rate at the expense of margins, eventually either the automakers' capacity to support the market will diminish, andor consumer demand will contract on its own as it has in other cycles,
Quotes about price-cutting (2 Quotes)
They say they are not increasing their incentive spending, but I have a hard time believing that, especially with the zero-percent financing. Chrysler probably has a lot of problems with inventories, and it's trying to solve them by price-cutting.