There is a trend in evangelical Christianity to mark themselves off as different. They talk about a post denominational age. They are part of a group of churches that have a seeker mentality. They are trying to reach a group of folks that may not have a significant understanding of religion. They see the contemporary look of the church. It feels down-to-earth. It's non-threatening. It's really designed for folks to come in off the streets.
Quotes about non-threatening (3 Quotes)
We were signed to a label that wanted us to remain little girls who appealed to other little girls, who were cute and non-threatening.
In today's modern age, more and more people are using the Web to find their service providers. Your Web site is a great way for customers to ask questions in a non-threatening environment. In most cases, it's the first step in building a relationship. If I factor the money spent on our Web site over the past five years, it's a small investment to pay to gain two to four touches per day.