We're offering domestic light beer drinkers the option to 'trade up' to an easy-to-drink product that carries the image and cache of Heineken's premium brand status. We want consumers to question their relationship with current domestic light beer. We're confident they will 'succumb to smooth' once they've experienced Heineken Premium Light.
Quotes about heinekens (2 Quotes)
It looked like Rafael was getting a little upset towards the end of the match noticing that my fans were pretty vocal, ... I'm proud that they never make it personal and they never do anything too negative toward the other player...maybe it helps that it was during the day and they maybe didn't have quite as many Heinekens today. That helps, I think.