Hasbro's multi-year agreement with Marvel provides Hasbro with proven properties in categories where we have been long-time industry leaders. Marvel's properties are a 'who's-who' in children's and family entertainment and provide Hasbro with many exciting opportunities in the years ahead.
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We've made significant progress in our cost savings initiatives, with reductions in all operating expense categories, ... Hasbro's management team remains focused and the expense reduction initiatives we began last year are a major step towards our most important objective of returning as quickly as possible to the profitability levels we have had historically.
The prospects for growth for Mattel seem a little easier. In Hasbro's case, they did well last year with Star Wars, but it's going away.