They violated every rule in the book. I've studied feeding frenzies. This is a classic feeding frenzy, and it was created in part by their inability to get the news out. You have to tell the truth, and you need to get the facts out completely as soon as possible. This was a public-relations disaster because they didn't do that.
Quotes about frenzies (2 Quotes)
Never was a narrative more full of horrors, frenzies, unspeakable degradations, and overwhelming miseries than is the history of the siege of Jerusalem. Never was any prophecy more closely, more terribly, more overwhelmingly fulfilled than this of Christ.