The tactic did not expand Gap's customer base. It only served to alienate its more traditional, khaki-wearing crowd. As sales tanked, the company slashed prices to liquidate excess inventory. In the process, Gap gained a reputation as a rampant discounter, and the brand lost some of its cachet.
Quotes about discounter (2 Quotes)
Every time you bring a discounter in, your cost of living is going to get better. It's good for the consumer.