The big drug companies are under duress on almost every front. There are challenges everywhere from generics, from the FDA, from managed care and from self-appointed public watchdogs criticizing the industry, and with attacks on direct-to-consumer advertising,
Quotes about direct-to-consumer (7 Quotes)
The study we requested would look at increased expenditures related to direct-to-consumer advertising, as well as the impact on patient safety and the overall quality of care,
This broadens their portfolio and their abilities. They're trying to build out that direct-to-consumer business.
Much of what the industry is proposing is already law, such as producing ads that aren't misleading. What we clearly need is more authority and resources to ensure that all marketing, not just the amount spent on direct-to-consumer advertising, is honest and accurate.
Not only does sending this reckless message contribute to the spread of sexually transmitted diseases, but it is also part of a pattern of irresponsible direct-to-consumer advertising by the drug industry.
At this point in time, I see direct-to-consumer digital downloads of DVD titles as being a nice, incremental market for studios. It will not be a wholesale substitution of the retail channel.
The FDA did nothing to assure that the proper trials were conducted, but at the same time allowed mass-marketing campaigns with hundred of millions of dollars supporting direct-to-consumer advertising.