Three or four years ago, e-mail marketing was quick, easy and cheap. Now, it requires a lot more sophistication, knowledge, and dedication ... CAN-SPAM took a lot of practitioners by surprise ... some large companies actually put their e-mail projects on hold.
Quotes about can-spam (6 Quotes)
Today's announcement should send the message loud and clear that the department is committed to using the CAN-SPAM Act and the federal laws to stop those who invade the homes of American families with unwanted, obscene spam.
These defendants intentionally used personal messages as a cover-up for commercial messages. Deceptive subject lines and headers not only violate the CAN-SPAM Act, but also consumer trust.
Efforts such as ISPs Internet Service Providers sharing knowledge on how to crack down on spammers, and authorities enforcing CAN-SPAM legislation have helped North America thwart the efforts of spammers on their doorsteps. Some of the most prolific spammers have been forced to either quit the business or relocate overseas as a result.
E-mail marketing will continue to be effective as long as the legitimate publishers are very vigilant in complying with CAN-SPAM regulations and police it carefully.
Although the CAN-SPAM Act has helped catch some spammers, and driven some to base their operations overseas, it has an obvious flaw it relies on people to 'opt-out' of receiving spam rather than 'opt-in' in the first place.