Women influence and impact the success of the automotive industry, which -- just like the film industry -- is all about developing products and services that appeal to a diverse audience.
More Quotes from Steve Tihanyi:
Obviously China's an important long-term business opportunity for the company. This was very important to them to get this bid. We want to make sure we're doing something important in that marketplace.Steve Tihanyi
It's no different than a football coach. By the time they take the field, it's kind of out of your hands.
Steve Tihanyi
The Drive' represents a significant marketing opportunity for General Motors, allowing us to showcase our products in a unique fashion that will provide a fun-filled time for the millions of people who live in or visit Las Vegas. This platform elevates the driving experience, without pressure to buy, to another level that has never been presented within the U.S.
Steve Tihanyi
We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles.
Steve Tihanyi
I think positively about these things. I think people are going to embrace what we've built here, and we have some huge plans for the future. There are second, third and fourth chapters in our long-term vision of this project.
Steve Tihanyi
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