We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles.
More Quotes from Steve Tihanyi:
Tie-ins with entertainment are a growing area of focus for us as an organization, ... In the past, we used to be very sports-focused.Steve Tihanyi
It can create a more personal relationship (between GM and some celebrities), and at the end of the day, the business of entertainment is a lot about who you have a relationship with.
Steve Tihanyi
I think positively about these things. I think people are going to embrace what we've built here, and we have some huge plans for the future. There are second, third and fourth chapters in our long-term vision of this project.
Steve Tihanyi
I look at it as the fun capital of the world, the entertainment capital of the world. We want to take advantage of all the people coming through your town.
Steve Tihanyi
I look at this as an opportunity. Deep down I thought there was an opportunity to do something with a little more sense of permanency.
Steve Tihanyi
Readers Who Like This Quotation Also Like:
Based on Topics: Celebrities Quotes, Purposes QuotesBased on Keywords: dazzled
One measure of friendship consists not in the number of things friends can discuss, but in the number of things they need no longer mention.
Clifton Paul Fadiman
I'm more comfortable with whatever's wrong with me than my father was whenever he felt he failed or didn't measure up to the standard he set.
John Malkovich
The agency was desperate to get started with the commercials in 1976, but I was working on Star Wars.
David Prowse