Finally, the third reason is that they target through the semi-custom product a well-heeled buyer, someone who has a little bit more money, a trade-up buyer. And we think that segment of the market is where you probably want to focus.
More Quotes from Stephen Kim:
Overall, we continue to expect the group to be volatile yet directionless here as seasonally depressed winter data are reported over the next several weeks, but remain convinced that the group is positioned to rally on the back of stronger than expected sStephen Kim
The problem is, things can't get any better, or that's the perception out there in the marketplace. In fact we would concur with that opinion. This is a notoriously cyclical sector that isn't likely to change any time soon. Housing starts are at absolute peak levels. People are concerned where the upside is.
Stephen Kim
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