Finding new ways, more clever ways to interrupt people doesn't work,
More Quotes from Seth Godin:
How dare you squander even one more day not taking advantage of the greatest shifts of our generation How dare you settle for less when the world has made it so easy for you to be remarkableSeth Godin
And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.
Seth Godin
The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
Seth Godin
What Wonder understood, that Otto did not, is that if your idea spreads, you win,
Seth Godin
Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,
Seth Godin
Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,
Seth Godin
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