Microsoft is the wild card here.
More Quotes from Scott Kessler:
Essentially, the company has decided to divest itself of its, by far, most successful and most prized business, and it's going to retain two businesses that I consider challenged at this point.Scott Kessler
MSN was the one that may have been a logical acquiring company but they are clearly building as opposed to buying,
Scott Kessler
Nobody really believes that the consensus is what the company is being measured by at this point. It's some other number.
Scott Kessler
The question is what becomes of the remaining businesses, which are clearly quite weak.
Scott Kessler
They seized upon an opportunity and they succeeded at pricing a pretty sizeable offering. That's a price that doesn't seem far from what would be considered reasonable.
Scott Kessler
The deal shows the importance of search ads for AOL. Search has been and will be the biggest category of online ads.
Scott Kessler
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