The deal shows the importance of search ads for AOL. Search has been and will be the biggest category of online ads.
More Quotes from Scott Kessler:
It was bound to happen. It was just a matter of when.Scott Kessler
We are not recommending that investors purchase shares. However, after it fell materially over the past few weeks, we see the stock as reasonably valued.
Scott Kessler
A lot of these companies look at AOL as an entity that has huge traffic, a substantial number of users, a fair amount of subscribers and access to unique and differentiated content and services, ... Right now, it is very prized real estate when it comes to the Internet, particularly because its valuation may be depressed since it is in the midst of an ongoing turnaround, and part of a large conglomerate.
Scott Kessler
It has been a difficult company to track. If the name hasn't changed, the business has changed. There's been a bunch of different acquisitions and divestitures. It's a more challenging company to cover and follow as an investor.
Scott Kessler
Essentially, the company has decided to divest itself of its, by far, most successful and most prized business, and it's going to retain two businesses that I consider challenged at this point.
Scott Kessler
I'd hesitate to characterize this is as comparable to what was going on in the late 1990s. Not every Internet stock is doing well.
Scott Kessler
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