This is part and parcel of an effort on Microsoft's part to make the launch of Vista really interesting.
More Quotes from Roger Kay:
Essentially, Intel had looked around at other media center interfacesand decided that, although it was flawed in some ways, Windows Media Center was still the best out there, and the company would endorse it as the OS of record for the 'premium' Digital Home platform if Microsoft would cooperate in a few areas.Roger Kay
Ultimately, advertising business gravitates to the largest eyeball count. You want to be the portal of record so they come to you instead of the other guy.
Roger Kay
Intel is in a position to tip the balance on this one, and in fact seems likely to do so,
Roger Kay
I do know that they had people working through Christmas and staying up late,
Roger Kay
The success of this is critical. The company is currently living on astounding product introductions but it doesn't have a solid core sustainable business beyond its traditional segments.
Roger Kay
It is certainly the most exciting introduction of software that Apple has made in a long time.
Roger Kay
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