This pushes them further into the Big Three territory. It's very, very symbolic offering a 1-ton pickup from an Asian manufacturer. It's a place where they can make a lot of money and it gives the consumer an alternative to the Big Three pickup.
More Quotes from Rebecca Lindland:
Whether it will steer people into a GM vehicle is hard to say. It all depends on the cost. People all say they want run-flat tires, but when they find out how much they cost, they do without them.Rebecca Lindland
This is definitely stronger than we expected. Maybe consumers feel like it's a good time to buy since interest rates are only going to get higher.
Rebecca Lindland
Ford is clearly on the path of closing at least a car plant if not a truck plant. They're losing market share, and they have too much capacity.
Rebecca Lindland
It doesn't seem to me that now is the time to play around with product names.
Rebecca Lindland
People complain about gas prices, but they don't change their buying habits. We've been saying that gas prices have to hit 3 a gallon and stay there for six months to see a change in behavior.
Rebecca Lindland
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