One survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials.
More Quotes from Robert McChesney:
If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them.Robert McChesney
Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.
Robert McChesney
And understand that scarce spectrum is used today for example for cell phone operators, they have to pay for the airwaves they use, for their services.
Robert McChesney
When the government picked companies and gave them monopoly rights to frequencies in San Francisco and Los Angeles and New York and Chicago, it was picking the winners of the competition; it wasn't setting the terms of the competition.
Robert McChesney
So the competition isn't once you got the license, running the station; it's getting the license.
Robert McChesney
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