Women typically control the remote in prime time. Maybe men determine what is watched on a Sunday afternoon, but women generally pick what is viewed at night. 'American Idol' might be able to beat the Olympics for a night or two, but for the full run of the Olympics that (the popularity with women viewers) is what gives you the quality of the audience, and the value to the advertisers.
More Quotes from Neal Pilson:
If history is any guide, there seems to be an insatiable appetite for sports content in an immediate format. While people may not watch an entire event, people will know they can catch the end of the game just after 11 o'clock, or the start on Monday Night Football on their way home from work.Neal Pilson
It's not an empty threat, ... This will have a ripple impact across all manner of pro and college sports. I think in this situation the professional leagues and major college associations have to line up with ESPN in Washington or wherever necessary.
Neal Pilson
Some of the folks in pools tune in who wouldn't watch the tournament except they have a piece of the action. It helps generate additional casual viewers.
Neal Pilson
The principal thrust of advertising is reaching a specific audience. A sports audience is not necessarily a 'Friends' audience.
Neal Pilson
That's not to say extreme sports are about to become the nation's pastime. I don't see it turning into Major League Baseball or NFL football, ... But it's still a growing segment of televised sports that works well as an economic unit.
Neal Pilson
The league has huge concerns about being associated with gambling, so I understand banning the Las Vegas ad, even if I don't agree with it.
Neal Pilson
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