What they have to do now is work their way into not just being a great game developer, but a great game company.
More Quotes from Mike Hickey:
Longer-term, 'Hot Coffee' could be a benefit. Considering the age range of GTA players, it's the one thing to make a bad boy title even better to market. For core gamers, this publicly strengthens the brand.Mike Hickey
The game is not a blockbuster title in the video game market, but as far as poker goes, (World Series of Poker) is the title you want to have. Activision is doing well with Tony Hawk, and World Series of Poker is just a good game to have in their system.
Mike Hickey
Readers Who Like This Quotation Also Like:
Solitude sharpens awareness of small pleasures otherwise lost.Kevin Patterson
One figure can sometimes add up to a lot.
Wesley Ruggles
Formats are going to change because this is what the people want. It's not what the labels want.
Nikki Sixx