The game is not a blockbuster title in the video game market, but as far as poker goes, (World Series of Poker) is the title you want to have. Activision is doing well with Tony Hawk, and World Series of Poker is just a good game to have in their system.
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Longer-term, 'Hot Coffee' could be a benefit. Considering the age range of GTA players, it's the one thing to make a bad boy title even better to market. For core gamers, this publicly strengthens the brand.Mike Hickey
What they have to do now is work their way into not just being a great game developer, but a great game company.
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