Very few marketing organizations haven't at least thought about creating a dashboard or begun investments into it. Marketers might not have a dashboard today, but the reality that they need to be more accountable is here to stay.
More Quotes from Michael Gerard:
We've tried to raise the bar in our ability to analyze marketing investment and understand the attributes of leaders.Michael Gerard
The marketing function in tech is undergoing significant fundamental change. All tech marketers need to improve their effectiveness and IDC research demonstrates that a number of leaders are emerging. IDC will identify and then analyze the marketing management practices of these leaders, with the objective of sharing their techniques with others in the industry.
Michael Gerard
Readers Who Like This Quotation Also Like:
Based on Topics: Reality QuotesBased on Keywords: dashboard
A vacation spot out of season always has a very special magic.
Max von Sydow
I believe we are now in a struggle over whether or not we are going to save America.
Newt Gingrich
If you want a golden rule that will fit everything, this is it: Have nothing in your houses that you do not know to be useful or believe to be beautiful.
William Morris