You have to remember that low-income consumers really took a hit in 2005. A lot of them maxed out their credit cards at the beginning of the season and then got their winter energy bills. That probably left them with an absence of cash and discretionary spending later on.
More Quotes from Marshal Cohen:
I credit the whole company for this success. They did a good job in Europe of keeping it a premium brand, and the U.S. followed suit. That drove this phenomenon.Marshal Cohen
Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item.
Marshal Cohen
The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.
Marshal Cohen
Anyone who's managing a brand, marketing a product or working for an advertising agency needs to be conscientious in the shifts in consumer dynamics.
Marshal Cohen
Sports footwear usually is also the first place urban consumers will spend money to endorse a celebrity. As we've already seen, people will pay over 100 for the G-Unit or an S-Carter Reebok if it creates the right image for them.
Marshal Cohen
Women are more willing to pay more for a product, they are more brand conscious, but less brand loyal. And who are you marketing a bang-bang, shoot-shoot movie to If the woman is choosing the theater and where to sit and what to watch on TV, well, you need to think about that.
Marshal Cohen
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