The guy is so involved in the financial decision that (investment advertisements) need to be in the sports or business pages of a newspaper. And if I'm going to advertise (to men), maybe I'm better off doing a commercial during the Super Bowl than an advertisement in men's magazines.
More Quotes from Marshal Cohen:
The biggest surprise to me has been this absence of urgency on the part of consumers. I've been doing this for a long time. Other than in 2001, I haven't seen such a lackluster tone during the holidays.Marshal Cohen
Bargain racks will still be there. They might be a little further back in the store, but they'll be there with a lot of signage and aggressive pricing. Everyone will still have lots of deals.
Marshal Cohen
Are the midnight openings much earlier than usual for Black Friday Yes, they are. Does this show that retailers are more nervous this year Absolutely.
Marshal Cohen
There is a great deal of focus now on retail brands, and justifiably so given their phenomenal track record of growth recently. However, this data shows that while retail brands can be highly profitable, national brands are a critical piece of a winner retail formula.
Marshal Cohen
Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item.
Marshal Cohen
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In these times we fight for ideas and newspapers are our fortress.
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When families observe a later, deeper stage of cult involvement they may find it necessary to consider the involvement of a professional such as myself in an intervention effort.
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