There is a natural link between auto insurance and auto racing. With these sponsorships, State Farm is leveraging the power of NASCAR while at the same time reinforcing its auto safety message.
More Quotes from Mark Gibson:
This is an example of how you integrate a cross-platform (marketing campaign). People have lots of different media choices.Mark Gibson
It will prove appealing to very high net-worth players as well as the typical investment community. The reception in the investment market for this property will be very high.
Mark Gibson
It's all about people helping people.
Mark Gibson
It's a little of both. ... Ithink we've got the weapons on the perimeter, and we've certainly got the weapon at quarterback. I think overall our strength still lies in the offensive line. Last week the running game got back to where we wanted it to be (261 yards), but we can be more effective passing, which is a plus for our offense.
Mark Gibson
People have more media choices than ever before, and this is a unique and different way to get our brand out there.
Mark Gibson
We need to determine the areas where you want to sell from and the types of alcohol. This is uncharted territory for us.
Mark Gibson
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