I asked Bill Ford and Jim Padilla for not only the best and the brightest leaders in our company, but for the kind of people who can work as one team on one agenda. That agenda is to turn around our North American operation with a team that knows how to win, an innovative product line-up that wins in the marketplace and a brand that has strong emotional appeal. We now have in place an outstanding group of leaders in The Americas, and they already have hit the ground running to turn the business around.
More Quotes from Mark Fields:
We can't continue on the same path of incentives our competitors have introduced.Mark Fields
The hard but simple reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support -- even under the best of conditions.
Mark Fields
It sets up everything in the business. If you don't understand who you are, you can't expect your customers to understand you.
Mark Fields
Lincoln customers don't need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward.
Mark Fields
Ford is a stronger company with all three brands but if -- and only if -- each appeals to a different set of customers.
Mark Fields
Our path is not going to be linear or smooth. It's still early days.
Mark Fields
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