Every major consumer brand and media property is embracing mobile.
More Quotes from Mark Donovan:
Although these are early days in mobile media, the aggressive efforts in mobile by Yahoo and AOL are paying off. But it is a close race, and as traditional media brands put more muscle into their mobile businesses, we expect that the market will shift.Mark Donovan
What's very elegant about what they've done is they've made it possible for me to search a wide range of information using just my thumb and a single button on the phone.
Mark Donovan
Live Ticker fits in well with how people use mobile phones, ... The PointCast-type model makes a lot more sense on a mobile phone than it does on a (desktop) computer.
Mark Donovan
This data indicates that digital media consumers want to access their media from their phones, across a multitude of platforms. There is clearly demand for converged mobile devices among those who lead a digital lifestyle to enhance, not necessarily replace, their existing digital media devices.
Mark Donovan
Among the U.S. carriers, Sprint has been the most aggressive in trying to become a media and entertainment player, and they're leading the pack.
Mark Donovan
It's clear that music is a key thing.
Mark Donovan
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