Pulling a stunt like this (which is certainly not a first) shows a lack of respect for the audience.
More Quotes from Marc Berman:
To lose about half the audience thats big. Thats dangerous.Marc Berman
Everybody is jumping on the bandwagon. These are new ways to watch television. It's very trendy and appeals to younger viewers. Will it replace traditional TV watching No. But these are incentives that can deepen the relationship between the viewer and the TV show.
Marc Berman
Nobody expected them to do 45 million again. To lose about half the audience, that's big. That's dangerous. That's very dangerous.
Marc Berman
For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.
Marc Berman
Reality is a short-term solution. In the long run, there won't be a benefit. ... But the networks are looking for the most eyeballs.
Marc Berman
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