For the first time in its run, there's competition from a show that's consistently among the top three in ratings. 'Desperate Housewives' is not going to give up audience that easily.
More Quotes from Marc Berman:
Many people thought ABC hit rock-bottom last year. But I think it's going to hit rock-bottom this year. They've got too many holes in the schedule to fill.Marc Berman
Pulling a stunt like this (which is certainly not a first) shows a lack of respect for the audience.
Marc Berman
Nobody expected them to do 45 million again. To lose about half the audience, that's big. That's dangerous. That's very dangerous.
Marc Berman
Everybody is jumping on the bandwagon. These are new ways to watch television. It's very trendy and appeals to younger viewers. Will it replace traditional TV watching No. But these are incentives that can deepen the relationship between the viewer and the TV show.
Marc Berman
To lose about half the audience thats big. Thats dangerous.
Marc Berman
Women bring glamour. Men are second bananas.
Marc Berman
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