Advertisements may be evaluated scientifically; they cannot be created scientifically.
More Quotes from Leo Bogart:
In my opinion, fun is what makes advertising successful.Leo Bogart
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Leo Bogart
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People must not do things for fun. We are not here for fun. There is no reference to fun in any Act of Parliament.
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I did a long concert tour in England and Denmark and Sweden, and I also sang for the Soviet people, one of the finest musical audiences in the world.
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